OPTUX

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Success story of

We Transformed Clutch
with A/B Testing & SEO Innovation

By implementing OPTUX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads for their customers

By implementing Optimal UX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads
for their customers

+14%

Boost in Conversion Rates

15-20×

Faster SEO experimentation

About

Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries

15M+

active yearly users

2K+

service
categories

$2B+

in global service projects annually

Service offerings

Verified client reviews

Company portfolios

Pricing estimates

Ratings

Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.

The company makes data-driven decisions and relies heavily on A/B testing to improve the product.

The marketing team makes frequent updates to the website to capitalize on seasonal trends and market opportunities.

“

Improved decision-making and reduced IT dependency

Working with OPTUX has been a game-changer for our team at Clutch. They've dramatically accelerated our web experimentation timeline, helping us make decisions and implement changes in ways we never thought possible. What I appreciate most is how they've simplified our entire A/B testing approach—we're no longer waiting on dev support, and my team has the autonomy to move quickly. The productivity boost has been remarkable, and honestly, it's made my job significantly easier

Sarah Anyan

Director of Product

Challenges Faced by Clutch

⚠️

Rigid Templates

Millions of pages locked in rigid templates made experimentation severely limited

⚠️

Developer Bottlenecks

Every change required engineering resources, creating costly delays and missed opportunities

⚠️

Scaling Without Validation

No way to test a hypothesis on a sample pages before committing to site-wide implementation

Time

+50 hours on a single experiment

Tools

Manual

Team

4+ people

Output

1-2 tests/month

Solutions from Optimal UX

✅

Make targeted changes independently

SEO experts can now customize every aspect of the website

✅

Test and validate ideas quickly

Rapidly experiment with different SEO approaches on a small sample set before full deployment

✅

Scale only what works—backed by data

Implement successful strategies across the platform with confidence, eliminating guesswork

Time

<1 hour

Tools

No-code

Team

Product and Marketing

Output

10+ tests/week

You are only 5 minutes away from

the similar success for your website

You are only 5 min away from

the similar success for your website

* No credit card required!

Clutch transformation with OPTUX

Clutch transformation with
Optimal UX

Before and After

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

Before

😤

The Old Flow

6 steps | 15–50 hours | 4+ people involved

Marketers & PMs design experiments

Request dev resources (3-7 day queue)

Devs estimate time (3 days–1 week)

Manual Launch – Devs implement experiment

Analyze results across systems

Restart the slow cycle

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

with OPTIMAL UX

🤩

The New Flow

3 steps | minutes instead of days | Solo-friendly

Hypothesis & Design – Same great ideas

Instant Launch – No-code setup in minutes

Discover automated insights

“

No More Dev Dependencies for SEO Testing

Before this tool, we needed developers for every SEO test - even tiny tweaks. Now, I can validate ideas on my own without bugging the dev team. It's totally streamlined our process and helped us knock out improvements that used to sit in the backlog for weeks