We Transformed Clutch
with A/B Testing & SEO Innovation
By implementing OPTUX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads for their customers
About
Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries
Service offerings
Verified client reviews
Company portfolios
Pricing estimates
Ratings
15M+
active yearly users
2K+
service categories
$2B+
in global service projects annually
Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.
The company makes data-driven decisions and relies heavily on A/B testing to improve the product.
The marketing team makes frequent updates to the website to capitalize on seasonal trends and market opportunities.
Challenges faced by Clutch
⚠️
Rigid Templates
Millions of pages locked in rigid templates made experimentation severely limited
⚠️
Developer Bottlenecks
Every change required engineering resources, creating costly delays and missed opportunities
⚠️
Scaling Without Validation
No way to test a hypothesis on a sample pages before committing to site-wide implementation
Time
+50 hours
on a single experiment
Tools
Manual
Team
4+ people
Output
1-2 tests
per month
Solutions from OPTUX
✅
Make targeted changes independently
SEO experts can now customize every aspect of the website
✅
Test and validate ideas quickly
Rapidly experiment with different SEO approaches on a small sample set before full deployment
✅
Scale only what works—backed by data
Implement successful strategies across the platform with confidence, eliminating guesswork
Time
<1 hour
Tools
No-code
Team
Product and Marketing
Output
