Conversion tracking forms the backbone of successful A/B testing, and Optux.ai provides a comprehensive goal system that measures what matters most to your business. From simple button clicks and form submissions to complex custom JavaScript events and scheduling integrations with HubSpot and Calendly, the platform offers seven distinct goal types that capture every meaningful user interaction. By automatically tracking these conversions and applying statistical analysis to determine winning variants, Optux.ai transforms raw user behavior data into actionable insights that drive website optimization decisions, all while maintaining flicker-free performance and accurate attribution that's immune to ad blockers and privacy settings.

Learn how to target specific audiences using location, language, browser, and UTM parameters for more effective website optimization experiments.