Conversion tracking forms the backbone of successful A/B testing, and Optux.ai provides a comprehensive goal system that measures what matters most to your business. From simple button clicks and form submissions to complex custom JavaScript events and scheduling integrations with HubSpot and Calendly, the platform offers seven distinct goal types that capture every meaningful user interaction. By automatically tracking these conversions and applying statistical analysis to determine winning variants, Optux.ai transforms raw user behavior data into actionable insights that drive website optimization decisions, all while maintaining flicker-free performance and accurate attribution that's immune to ad blockers and privacy settings.

Our Smart Agent automatically updates Content Security Policy (CSP) headers to enable smooth A/B testing without compromising browser security. Our cybersecurity-vetted solution eliminates manual CSP configuration, ensuring experiments run smoothly while maintaining strict security standards.

Track A/B tests in LogRocket using secure experiment tracking. Watch session replays, monitor performance, and debug issues across variants with comprehensive analytics.

Track experiment data in Mixpanel using events and user properties. Learn how to analyze A/B test results using cohorts, funnels, and advanced analytics features.

Track A/B tests in Matomo Analytics using native experiment events. Analyze results while maintaining full control over your testing data.

Track experiment participation in Hotjar using custom events. Get visual insights into user behavior across variants through heatmaps and session recordings.

Integrate Optimal UX with Segment to analyze A/B test results using group analytics. Complete guide for tracking experiments, creating segments, and understanding user behavior across variants.

Learn how to analyze A/B test results in Heap Analytics with Optimal UX integration. Step-by-step guide to track experiments, create segments, and make data-driven decisions using your favorite analytics tool.

Learn how to target specific audiences using location, language, browser, and UTM parameters for more effective website optimization experiments.

A comprehensive guide to locating and selecting webpage elements using CSS selectors in OptimalUX. Learn how to target specific content, styles, and structure for your A/B tests using supported selectors, including pseudo-selectors and attribute matching. Perfect for marketers and product teams running website experiments.

Create experiments by changing text, styles, attributes, or layout using our intuitive interface. Whether you need to update content, tweak designs, or completely restructure elements, Optimal UX provides precise controls through its modification system. Perfect for marketing teams, product managers, and optimization specialists who want to run A/B tests without developer dependency.

Discover 7 key strategies for effective call-to-action design to maximize your conversion rates. Learn how to enhance visibility, craft compelling copy, and implement data-driven CTA strategies.

Server-side A/B testing for seamless performance and accurate, reliable results without JavaScript delays.

How to integrate A/B test results into Google Analytics 4 for enhanced experiment tracking.