When it comes to A/B testing, the old-school method involves adding JavaScript to a webpage. This presents a number of challenges with performance and tracking, as well as hurdles with installation on websites that have strict cybersecurity settings.
Marketers and conversion rate optimizers often express concerns about the accuracy of results, which are affected by the browser’s privacy settings and ad blockers.
Optimal UX is a fundamentally different A/B testing tool that seamlessly integrates between the browser and your web server.
It makes changes to a webpage before serving it to a user so it appears without any delays or visual disruptions. The Optimal UX Agent automatically adjusts the website’s response to ensure nothing interferes with your A/B tests.
This method not only enhances performance but also provides more accurate and reliable data, helping you make better-informed decisions for improving user experience and conversion rates.
Read more:
How to Enable Cloudflare for Your Shopify Store
Unlock faster performance, enhanced security, and seamless A/B testing integration for Shopify stores
Jan 23, 2026
📁 A/B testing
📁 Server-side testing
📁 Installation
📁 Cloudflare
📁 Cloudflare
Autopilot Mode: How Multi-Armed Bandits Maximize Your Conversion Rates
Discover how multi-armed bandit algorithms revolutionize A/B testing by automatically reallocating traffic to winning variants while your test runs
Oct 14, 2025
📁 A/B testing
📁 Split testing
Server-Side vs Frontend-Side A/B Testing: Understanding Your Implementation Options
Compare server-side and client-side A/B testing methods. Explore performance impacts, flickering issues, and how to choose the right implementation.
Oct 14, 2025
📁 A/B testing
📁 Patching
📁 Server-side testing
📁 Client-side testing
📁 Client-side testing
Conversion Tracking: A Complete Guide to Experiment Goals
Conversion tracking forms the backbone of successful A/B testing, and Optux.ai provides a comprehensive goal system that measures what matters most to your business. From simple button clicks and form submissions to complex custom JavaScript events and scheduling integrations with HubSpot and Calendly, the platform offers seven distinct goal types that capture every meaningful user interaction. By automatically tracking these conversions and applying statistical analysis to determine winning variants, Optux.ai transforms raw user behavior data into actionable insights that drive website optimization decisions, all while maintaining flicker-free performance and accurate attribution that's immune to ad blockers and privacy settings.
Aug 31, 2025
📁 A/B testing
📁 Split testing
📁 Targeting