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How it works

How it works

How it works

How it works

How it works

Aug 29, 2023

When it comes to A/B testing, the old-school method involves adding JavaScript to a webpage. This presents a number of challenges with performance and tracking, as well as hurdles with installation on websites that have strict cybersecurity settings.

Marketers and conversion rate optimizers often express concerns about the accuracy of results, which are affected by the browser’s privacy settings and ad blockers.

Optimal UX is a fundamentally different A/B testing tool that seamlessly integrates between the browser and your web server.

It makes changes to a webpage before serving it to a user so it appears without any delays or visual disruptions. The Optimal UX Agent automatically adjusts the website’s response to ensure nothing interferes with your A/B tests.

This method not only enhances performance but also provides more accurate and reliable data, helping you make better-informed decisions for improving user experience and conversion rates.

Read more:

Conversion Tracking: A Complete Guide to Experiment Goals

Conversion tracking forms the backbone of successful A/B testing, and Optux.ai provides a comprehensive goal system that measures what matters most to your business. From simple button clicks and form submissions to complex custom JavaScript events and scheduling integrations with HubSpot and Calendly, the platform offers seven distinct goal types that capture every meaningful user interaction. By automatically tracking these conversions and applying statistical analysis to determine winning variants, Optux.ai transforms raw user behavior data into actionable insights that drive website optimization decisions, all while maintaining flicker-free performance and accurate attribution that's immune to ad blockers and privacy settings.

Aug 31, 2025

📁 A/B testing

📁 Split testing

📁 Targeting

Optimizing Cloudflare Worker Usage

Cloudflare Workers charges per invocation, and costs can quickly spiral when workers process every request including static assets. This comprehensive guide explains how to optimize your worker usage and dramatically reduce costs through strategic route exclusion.

Aug 19, 2025

📁 Cloudflare

📁 Installation

Content Security Policy (CSP) Header

Our Smart Agent automatically updates Content Security Policy (CSP) headers to enable smooth A/B testing without compromising browser security. Our cybersecurity-vetted solution eliminates manual CSP configuration, ensuring experiments run smoothly while maintaining strict security standards.

Aug 15, 2025

📁 A/B testing

📁 Installation

📁 Cloudflare

Whitelisting Outgoing IP Address

OPTUX uses a single static IP address for all outbound connections. Learn how to whitelist this IP in your system

Aug 17, 2025

📁 Installation

📁 Cloudflare