Split testing
Intelligent
Routing & Redirects
Beyond A/B testing: Route different visitors to personalized experiences based on location, behavior, device, and more.
What is Split Testing?
Define your visitors and direct them to their perfect page
From idea to execution in minutes
Go live instantly - no approvals, no dev bottlenecks, no code
1
Define Your Segments
Split users by location, device, traffic source, behavior, or any combination
1
Define Your Segments
Split users by location, device, traffic source, behavior, or any combination
1
Define Your Segments
Split users by location, device, traffic source, behavior, or any combination
2
Go live Instantly
OPTUX applies changes server-side without touching your codebase
2
Go live Instantly
OPTUX applies changes server-side without touching your codebase
2
Go live Instantly
OPTUX applies changes server-side without touching your codebase
3
Monitor Performance
Track conversions, revenue, and engagement by segment to see what works best
3
Monitor Performance
Track conversions, revenue, and engagement by segment to see what works best
3
Monitor Performance
Track conversions, revenue, and engagement by segment to see what works best
Enter your website’s URL and create your first experiment
* No credit card required!
Enter your website’s URL and create your first experiment
* No credit card required!
Enter your website’s URL and create your first experiment
* No credit card required!
Everything you need to win
Everything you need to win
The outcomes that matter to your business and your team
The outcomes that matter to your business and your team
Find winners faster
Test completely different pages and see which converts 10x faster with real‑time data.
Find winners faster
Test completely different pages and see which converts 10x faster with real‑time data.
Find winners faster
Test completely different pages and see which converts 10x faster with real‑time data.
Increase conversions & revenue
Quickly shift traffic to the best‑performing pages and unlock maximum ROI.
Increase conversions & revenue
Quickly shift traffic to the best‑performing pages and unlock maximum ROI.
Increase conversions & revenue
Quickly shift traffic to the best‑performing pages and unlock maximum ROI.
Validate bold ideas risk‑free
Launch big design or content changes without hurting your current audience.
Validate bold ideas risk‑free
Launch big design or content changes without hurting your current audience.
Validate bold ideas risk‑free
Launch big design or content changes without hurting your current audience.
Remove guesswork
Make every decision data‑driven with clear, trusted reports - no more assumptions.
Remove guesswork
Make every decision data‑driven with clear, trusted reports - no more assumptions.
Remove guesswork
Make every decision data‑driven with clear, trusted reports - no more assumptions.
Target the right people
Show each version to the most relevant audience by location, device, browser, or language.
Target the right people
Show each version to the most relevant audience by location, device, browser, or language.
Target the right people
Show each version to the most relevant audience by location, device, browser, or language.
Scale Without limits
Run unlimited tests at the same time without slowing down your site.
Scale Without limits
Run unlimited tests at the same time without slowing down your site.
Scale Without limits
Run unlimited tests at the same time without slowing down your site.
See how smart companies use Split testing to create personalized visitor experiences
Geographic Targeting
Route visitors based on their location to region-specific content, pricing, or language pages.
Geographic Targeting
Route visitors based on their location to region-specific content, pricing, or language pages.
Geographic Targeting
Route visitors based on their location to region-specific content, pricing, or language pages.
Device Optimization
Create device-specific experiences that work perfectly on mobile, tablet, or desktop.
Device Optimization
Create device-specific experiences that work perfectly on mobile, tablet, or desktop.
Device Optimization
Create device-specific experiences that work perfectly on mobile, tablet, or desktop.
Traffic Source Optimization
Route visitors differently based on where they came from - ads, social, organic, email.
Traffic Source Optimization
Route visitors differently based on where they came from - ads, social, organic, email.
Traffic Source Optimization
Route visitors differently based on where they came from - ads, social, organic, email.
Everything You Need to Win
The outcomes that matter to your business and your team
Flickering
Load Time Impact
Mobile Performance
SEO Impact
Setup Complexity
Flickering
Load Time Impact
Mobile Performance
SEO Impact
Setup Complexity
Traditional Tools
Always visible
Slows pages by 1–2 seconds
Inconsistent, JS-heavy
Can damage rankings
Tedious setup & dev help
Flickering
Load Time Impact
Mobile Performance
SEO Impact
Setup Complexity
OPTUX
Zero flicker, smooth UX
No performance hit
Fast & flawless on all devices
100% SEO-safe
Quick setup via simple API
Things you might want to know
What’s Split Testing, and how is it different from A/B Testing?
What’s Split Testing, and how is it different from A/B Testing?
What’s Split Testing, and how is it different from A/B Testing?
How much traffic do I need for accurate results?
How much traffic do I need for accurate results?
How much traffic do I need for accurate results?
Will Split Testing hurt my SEO or slow down my site?
Will Split Testing hurt my SEO or slow down my site?
Will Split Testing hurt my SEO or slow down my site?
Can I target specific audiences?
Can I target specific audiences?
Can I target specific audiences?
Do I need developers to set up a test?
Do I need developers to set up a test?
Do I need developers to set up a test?
How do I see the results?
How do I see the results?
How do I see the results?
Don’t miss out - launch your first test today
* No credit card required!
Don’t miss out - launch your first test today
* No credit card required!
Don’t miss out - launch your first test today
* No credit card required!
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Contacts
© 2025 Optux. All rights reserved.
Pages
Contacts
© 2025 Optux. All rights reserved.
Pages
Contacts
© 2025 Optux. All rights reserved.