Good Bounce Rate

A good bounce rate represents the percentage of website visitors who leave after viewing only one page. The metric indicates how effectively a page meets visitor expectations and encourages further engagement with the site.

Context and Usage

The term is primarily used in web analytics, digital marketing, and user experience optimization. Marketers, website owners, and SEO professionals analyze bounce rates to evaluate content relevance, page performance, and user satisfaction across different devices, traffic sources, and industry sectors.

Common Challenges

Interpreting bounce rates can be misleading since acceptable ranges vary significantly by page type, industry, and visitor intent. Blog posts typically have higher bounce rates than product pages, while mobile users often bounce more frequently than desktop users. The metric also fails to distinguish between satisfied and dissatisfied single-page visits.

Related Topics: engagement rate, exit rate, average session duration, pages per session, user experience